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The Resource Digital you : real personal branding in the virtual age, William Arruda

Digital you : real personal branding in the virtual age, William Arruda

Creator
Author
Summary
"The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover
Language
eng
Work
Publication
Extent
225 pages
Contents
  • Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily
  • Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile
  • Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect
  • Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way
Isbn
9781949036756
Instance
Label
Digital you : real personal branding in the virtual age
Title
Digital you
Title remainder
real personal branding in the virtual age
Statement of responsibility
William Arruda
Creator
Author
Subject
Language
eng
Summary
"The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover
Cataloging source
DPL
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Arruda, William
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Success in business
  • Branding (Marketing)
  • Social media
  • Professions
  • Career development
Target audience
adult
Label
Digital you : real personal branding in the virtual age, William Arruda
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographic references (pages 205-217) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way
Dimensions
23 cm
Extent
225 pages
Isbn
9781949036756
Lccn
2019945723
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)on1126570933
Label
Digital you : real personal branding in the virtual age, William Arruda
Publication
Copyright
Bibliography note
Includes bibliographic references (pages 205-217) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way
Dimensions
23 cm
Extent
225 pages
Isbn
9781949036756
Lccn
2019945723
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)on1126570933

Subject

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