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The Resource Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Title
Guerrilla marketing
Title remainder
easy and inexpensive strategies for making big profits from your small business
Statement of responsibility
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.L477 2007
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Levinson, Amy
  • Levinson, Jeannie
http://library.link/vocab/subjectName
  • Small business
  • Marketing
  • Advertising
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Contents
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Dimensions
23 cm.
Edition
4th ed., Completely updated and expanded ed.
Extent
xii, 368 p.
Isbn
9780618785919
Isbn Type
(pbk.)
Lccn
2006-33833
System control number
  • (OCoLC)ocm73742461
  • 4303-61360
  • (OCoLC)73742461
  • 2815330
  • 912435
  • (OCoLC)ocm73742461
  • (OCoLC)73742461
  • (OUa)vtls000747903
  • (OCoLC)ocm73742461
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Link
Publication
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Contents
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Dimensions
23 cm.
Edition
4th ed., Completely updated and expanded ed.
Extent
xii, 368 p.
Isbn
9780618785919
Isbn Type
(pbk.)
Lccn
2006-33833
System control number
  • (OCoLC)ocm73742461
  • 4303-61360
  • (OCoLC)73742461
  • 2815330
  • 912435
  • (OCoLC)ocm73742461
  • (OCoLC)73742461
  • (OUa)vtls000747903
  • (OCoLC)ocm73742461

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