Coverart for item
The Resource Purple cow : transform your business by being remarkable, Seth Godin, (electronic resource)

Purple cow : transform your business by being remarkable, Seth Godin, (electronic resource)

Label
Purple cow : transform your business by being remarkable
Title
Purple cow
Title remainder
transform your business by being remarkable
Statement of responsibility
Seth Godin
Creator
Subject
Genre
Language
eng
Summary
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed - pricing, promotion, publicity, packaging, etc. - weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Godin, Seth
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.G578 2009eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Purple cow : transform your business by being remarkable, Seth Godin, (electronic resource)
Link
Instantiates
Publication
Note
Includes index
Color
multicolored
Dimensions
18 cm.
Dimensions
unknown
Extent
x, 210 p.
Form of item
online
Isbn
9781101184554
Isbn Type
(electronic bk. : Adobe Digital Editions)
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
4AEA3DC6-EDD4-49CE-83D1-3AE3A1664CF1
System control number
  • 1915989
  • (OCoLC)608070838
  • (OCoLC)ocn608070838
  • 1915989
Label
Purple cow : transform your business by being remarkable, Seth Godin, (electronic resource)
Link
Publication
Note
Includes index
Color
multicolored
Dimensions
18 cm.
Dimensions
unknown
Extent
x, 210 p.
Form of item
online
Isbn
9781101184554
Isbn Type
(electronic bk. : Adobe Digital Editions)
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
4AEA3DC6-EDD4-49CE-83D1-3AE3A1664CF1
System control number
  • 1915989
  • (OCoLC)608070838
  • (OCoLC)ocn608070838
  • 1915989

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