Coverart for item
The Resource The 22 immutable laws of branding, Al Ries, Laura Ries, (electronic resource)

The 22 immutable laws of branding, Al Ries, Laura Ries, (electronic resource)

Label
The 22 immutable laws of branding
Title
The 22 immutable laws of branding
Statement of responsibility
Al Ries, Laura Ries
Title variation
  • Twenty-two immutable laws of branding
  • Immutable laws of branding
Creator
Contributor
Subject
Genre
Language
eng
Summary
Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of bestselling author, Al Ries
Accompanying matter
technical information on music
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Ries, Al
Dewey number
658.8/27
Form of composition
not applicable
Format of music
not applicable
LC call number
HD69.B7
LC item number
R537 2005ab
Literary text for sound recordings
other
PerformerNote
Read by the authors
http://library.link/vocab/relatedWorkOrContributorName
Ries, Laura
http://library.link/vocab/subjectName
Brand name products
Label
The 22 immutable laws of branding, Al Ries, Laura Ries, (electronic resource)
Link
Instantiates
Publication
Note
  • Downloadable audio file
  • Title from: Title details screen
  • Abridged
  • Duration: 1:35:24
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9780060871000
Isbn Type
(sound recording : OverDrive Audio Book)
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
A0ED2EB5-F260-4715-B989-BB91B6F46DDF
System control number
  • 986927
  • (OCoLC)ocm68461254
  • 4584-94060
  • (OCoLC)68461254
  • 986927
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The 22 immutable laws of branding, Al Ries, Laura Ries, (electronic resource)
Link
Publication
Note
  • Downloadable audio file
  • Title from: Title details screen
  • Abridged
  • Duration: 1:35:24
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9780060871000
Isbn Type
(sound recording : OverDrive Audio Book)
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
A0ED2EB5-F260-4715-B989-BB91B6F46DDF
System control number
  • 986927
  • (OCoLC)ocm68461254
  • 4584-94060
  • (OCoLC)68461254
  • 986927
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Library Locations

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    40.090609 -83.016926
  • Worthington Park LibraryBorrow it
    1389 Worthington Centre Dr, Worthington, OH, 43085, US
    40.123032 -82.980439
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