Coverart for item
The Resource Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers
Title
Winning your election the Wellstone way
Title remainder
a comprehensive guide for candidates and campaign workers
Statement of responsibility
Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Blodgett, Jeff
Dewey number
324.70973
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.B62 2008
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Lofy, Bill
http://library.link/vocab/subjectName
  • Wellstone, Paul David
  • Political campaigns
  • Campaign management
Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Instantiates
Publication
Note
Includes index
Contents
  • 4.
  • Identifying your base, swing voters, and opponents through voter targeting
  • 5.
  • How to build your base and use it for direct voter contact
  • 6.
  • Using direct mail to reinforce your message and target specific voters
  • 7.
  • Reaching voters through paid advertising
  • 8.
  • Working with reporters and communicating your message through earned media
  • About this book
  • 9.
  • Raising money and knowing how to spend it
  • 10.
  • Getting to know your candidate and understanding your opponent
  • 11.
  • Maximizing the candidate's time with smart scheduling
  • 12.
  • Getting the most out of technology
  • 13.
  • The campaign manager : what it takes to run a successful race
  • Jeff Blodgett
  • 14.
  • Turning out our voters : getting out the vote
  • 15.
  • You won. Now what?
  • Acknowledgments
  • Index
  • 1.
  • Running to win : qualities of good candidates and managers
  • 2.
  • Writing a campaign plan and laying out a path to victory
  • 3.
  • Creating a message and delivering it to your audience
Dimensions
26 cm.
Extent
x, 289 p.
Isbn
9780816653331
Isbn Type
(pb : alk. paper)
Lccn
2008-11082
Other physical details
ill.
System control number
  • (OCoLC)ocm213599988
  • 4549-07160
  • (OCoLC)213599988
Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Publication
Note
Includes index
Contents
  • 4.
  • Identifying your base, swing voters, and opponents through voter targeting
  • 5.
  • How to build your base and use it for direct voter contact
  • 6.
  • Using direct mail to reinforce your message and target specific voters
  • 7.
  • Reaching voters through paid advertising
  • 8.
  • Working with reporters and communicating your message through earned media
  • About this book
  • 9.
  • Raising money and knowing how to spend it
  • 10.
  • Getting to know your candidate and understanding your opponent
  • 11.
  • Maximizing the candidate's time with smart scheduling
  • 12.
  • Getting the most out of technology
  • 13.
  • The campaign manager : what it takes to run a successful race
  • Jeff Blodgett
  • 14.
  • Turning out our voters : getting out the vote
  • 15.
  • You won. Now what?
  • Acknowledgments
  • Index
  • 1.
  • Running to win : qualities of good candidates and managers
  • 2.
  • Writing a campaign plan and laying out a path to victory
  • 3.
  • Creating a message and delivering it to your audience
Dimensions
26 cm.
Extent
x, 289 p.
Isbn
9780816653331
Isbn Type
(pb : alk. paper)
Lccn
2008-11082
Other physical details
ill.
System control number
  • (OCoLC)ocm213599988
  • 4549-07160
  • (OCoLC)213599988

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