Coverart for item
The Resource Youtility : why smart marketing is about help not hype, Jay Baer, (electronic resource)

Youtility : why smart marketing is about help not hype, Jay Baer, (electronic resource)

Label
Youtility : why smart marketing is about help not hype
Title
Youtility
Title remainder
why smart marketing is about help not hype
Statement of responsibility
Jay Baer
Creator
Author
Subject
Genre
Language
eng
Summary
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--
Assigning source
Provided by publisher
Cataloging source
TEFOD
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Baer, Jay
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B27 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing
  • Customer relations
  • Consumer education
Label
Youtility : why smart marketing is about help not hype, Jay Baer, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I Turning Marketing Upside Down -- ch. 1 Top-of-Mind Awareness -- ch. 2 Frame-of-Mind Awareness -- ch. 3 Friend-of-Mine Awareness -- pt. II The Three Facets of Youtility -- ch. 4 Self-Serve Information -- ch. 5 Radical Transparency -- ch. 6 Real-Time Relevancy -- pt. III Six Blueprints to Create Youtility -- ch. 7 Identify Customer Needs -- ch. 8 Map Customer Needs to Useful Marketing -- ch. 9 Market Your Marketing -- ch. 10 Insource Youtility -- ch. 11 Make Youtility a Process, Not a Project -- ch. 12 Keeping Score
Dimensions
unknown
Extent
1 online resource (xvi, 219 pages)
File format
unknown
Form of item
online
Isbn
9781101633885
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
EBOOK
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
4123F49B-81D0-4CEA-9BB1-CD00074729D9
System control number
  • 1885243
  • (OUa)vtls000878660
  • (OCoLC)ocn859865630
  • (OCoLC)859865630
  • 1885243
Label
Youtility : why smart marketing is about help not hype, Jay Baer, (electronic resource)
Link
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I Turning Marketing Upside Down -- ch. 1 Top-of-Mind Awareness -- ch. 2 Frame-of-Mind Awareness -- ch. 3 Friend-of-Mine Awareness -- pt. II The Three Facets of Youtility -- ch. 4 Self-Serve Information -- ch. 5 Radical Transparency -- ch. 6 Real-Time Relevancy -- pt. III Six Blueprints to Create Youtility -- ch. 7 Identify Customer Needs -- ch. 8 Map Customer Needs to Useful Marketing -- ch. 9 Market Your Marketing -- ch. 10 Insource Youtility -- ch. 11 Make Youtility a Process, Not a Project -- ch. 12 Keeping Score
Dimensions
unknown
Extent
1 online resource (xvi, 219 pages)
File format
unknown
Form of item
online
Isbn
9781101633885
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
EBOOK
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
4123F49B-81D0-4CEA-9BB1-CD00074729D9
System control number
  • 1885243
  • (OUa)vtls000878660
  • (OCoLC)ocn859865630
  • (OCoLC)859865630
  • 1885243

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