The Resource Microtrends, E. Kinney Zalesne, (electronic resource)

Microtrends, E. Kinney Zalesne, (electronic resource)

Label
Microtrends
Title
Microtrends
Statement of responsibility
E. Kinney Zalesne
Creator
Contributor
Subject
Language
eng
Summary
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world: SINGLE WOMEN BY CHOICE: Women aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes. SPLITTERS: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market. SUN HATERS: Environmentalists, skin cancer survivors, and parents concerned about the sun's impact on our health. PHILO-SEMITES: A growing number of people want to date Jewish men and women. CLASSICAL MUSIC DADS: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis
Accompanying matter
technical information on music
http://library.link/vocab/creatorName
Zalesne, E. Kinney
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
fiction
Music parts
not applicable
http://library.link/vocab/relatedWorkOrContributorName
  • Barry, Brett
  • Overdrive Inc
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Transposition and arrangement
not applicable
Label
Microtrends, E. Kinney Zalesne, (electronic resource)
Link
Instantiates
Publication
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
C9D1D6F5-4B3C-41E6-B454-ECE161D5B741
System details
  • OverDrive MP3 Audiobook
  • OverDrive Listen
Tape configuration
not applicable
Tape width
not applicable
Label
Microtrends, E. Kinney Zalesne, (electronic resource)
Link
Publication
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
C9D1D6F5-4B3C-41E6-B454-ECE161D5B741
System details
  • OverDrive MP3 Audiobook
  • OverDrive Listen
Tape configuration
not applicable
Tape width
not applicable

Library Locations

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    40.090609 -83.016926
  • Worthington Park LibraryBorrow it
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